The Backstory

The story behind the work I do

I’m Christopher—a marketing consultant and content operations lead focused on helping businesses grow through smart, scalable marketing.

Where it all started

I grew up wanting to get into computer science, but my high school didn’t offer it — and I convinced myself I wasn’t “good enough” at math to pursue it on my own. So I went to college locally and chose business administration, thinking it would be a safe path.

It ended up being the perfect fit.

I fell in love with understanding how people make decisions, how information flows, and how small changes in process can completely transform outcomes. Even though I’ve never been naturally organized, I’ve always been able to make sense of other people’s chaos. I understand pain points because I’ve lived them, and I’ve always been drawn to solving problems in ways that feel practical and human.

That mindset shaped everything that came next.

How I Got Here

2013-2017

Founder & Operations Lead

Packosells

Worlds Best Audiophile Audio Amplifier Module: Purifi Eigentakt (free running clock) Class-D amplifier modules with 425W output power per channel and negligible distortion of <0.00017%@100W designed by Bruno Putzeys, world class Electrical Engineer. Green Power, with only 1.7W standby power per channel. Self assembled.

I operated an electronics repair and refurbishment business where I managed marketing, customer service, and technical workflows.

During this period, I developed scalable processes that reduced return rates by more than 50%, produced over 2,000 pieces of technical and marketing content, and improved website conversion rates through UX and content optimization. This role gave me early experience in systems thinking, documentation, and operational structure.

2014-2018

Bachelor of Science, Business Administration

Louisiana State University at Alexandria

I completed my undergraduate degree at LSU Alexandria, focusing on consumer behavior, data analysis, and strategic decision‑making. This program strengthened the analytical skills that would later shape my work in marketing systems, automation, and digital operations.

2017-2021

Product Manager

B&B Global Solutions

I led marketing operations and product data management for an automotive parts business specializing in rare and hard‑to‑find components.

My work included developing standardized content workflows that increased marketing efficiency by 35%, building automated email systems that grew repeat purchases from under 5% to 20%, and creating internal analytics tools using SQL and API integrations.

I also implemented product data governance processes that improved campaign performance across more than 1,500 SKUs.

2021-Present

Marketing Systems Consultant

Freelance

I support companies across legal, finance, consulting, and professional services with CRM implementation, automation design, and digital operations.

My work has included improving client retention from 85% to 95% for a regional agency, eliminating missed leads for a law firm through automated intake and routing, reducing manual appointment workloads by 75% with AI‑powered voice automation, and building multi‑channel marketing systems that increased lead generation by 40%.

I also implement lifecycle automation frameworks, data governance standards, and scalable content systems that support long‑term growth.

2021-2022

Master of Business Administration

University of Louisiana at Lafayette

I completed my MBA with a focus on management, leadership, and organizational behavior. This program strengthened the strategic frameworks and decision‑making approaches that guide my work today.

March 30

Marketing Instructor & Mentor

Volunteering

I teach digital marketing, automation, analytics, and professional development through the WBLA Youth Internship Program.

I work with high school students to build real‑world skills, improve communication, and develop confidence in professional environments, with an emphasis on ethical AI usage and workplace readiness.